msgd activation

creative / art direction / styling

brand: missguided

brief: social focused, innovative concepts for MSGD 2.0 rebrand teaser imagery across photography, graphics and motion animation. create anticipation around the launch date whilst realigning the brand image with new brand guidelines. push key ‘hero’ pieces with ‘it item’ featuring throughout all imagery.

output: socially driven visuals designed to captivate attention and announce fresh brand identity. achieving a collective reach of 11.6 million, all images directed viewers to the email database sign up for additional details and a preview of forthcoming visuals. visuals provided the basis of TFL campaign with a reach of 122 million people within a two-week timeframe.