1. Luxe No More
Less of the luxe, more of the sports. Whilst it may work for most, I'm looking for something a little more practical and perhaps, effortless. For day to day wear, skipping jewellery all together and keeping accessories to a minimum is usually a good place to start and will avoid an awkward transition from looking as if you're between exercise bike and dance floor.
2. Brand Obsession
Alexander Wang explored the concept of 'logomania' for Spring/Summer 2014 and our obsession with brands is more than evident when it comes to sportswear. For just the right amount of retro combined with innovative design my weapon of choice is Adidas. Whether it's three stripes or a swoosh, find a brand that fits into your wardrobe and double the logo for a more intense appreciation.
3. Easy Does It
I'm a keen advocate for an oversized silhouette and it's no different with sportswear. Hunt down oversized bombers like this UNIF x Urban Outfitters 'Blanket Jacket' by venturing into the menswear department and shun skinny jeans for loose fitting trousers or culottes. Just don't think too much, if it feels right and you can run for a bus in it then it's probably working.
4. Key Contrast
With a focus on branding, focus on subtle shifts in less gym friendly fabric including leather and knitwear or dress down faux fur with clean and crisp shapes. Work more traditionally formal pieces including suits and structured coats by referencing style goddess and everyones favourite Stan Smith enthusiast, Pheobe Philo.
5. Fancy Footwork
Please, stay away from wedged trainers. If 'even Louis Vuitton can make mistakes' (Countess Luann, Real Housewives of New York reference) then so can Isabel Marant. Both the Adidas Stan Smith and Superstar have found themselves at the forefront of my shoe collection whilst I can't forget the damage caused during the service of my New Balance 410 and 574. If you're looking for something a little more refined, Amsterdam based label Filling Pieces get bridging the gap between streetwear and high-end just right.